If we forget
our past,
we will lose
our future.

It's time to reconnect with India's
traditions of sustainable living
and let their inherit wisdom
guide our actions.

Dr. K.C. MALHOTRA

An anthropologist and human ecologist. He has taught in Poona University and Indian Statistical Institute, Kolkata. He has carried out extensive research on anthropological and ecological dimensions of tribes, nomads and village communities of the country. He is a fellow of the Indian National Science academy and Indian Academy of sciences and was President of the Indian Society Of Human Genetics.

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About Us

HoldOnIndia

 

We curate stories and dialogues on India’s cultural values and practices to inspire collective action towards sustainable living.

HoldonIndia’s objective is to enshrine through digital media, India’s rituals and practices that provide the roadmap for living holistically in harmony with nature. Today these values are influencing global behaviour change towards personal, social and environmental well-being - yoga, meditation, collective responsibility, shared value… ideas long embraced within the Indian way of living, once again paving the way for rethinking and reshaping societies to tackle the massive threat of today’s social and environmental crises.

WHY HOLD ON?

India’s heritage of culturally embedded
sustainable living is disappearing

 

 

...Today India faces the onslaught of pressures that are fast replacing its salient values of contentment with the culture of consumption. Before our landscapes become littered with landfills of toxic waste, our forests become deserted, our air becomes unbreathable and our health is compromised, we must connect with our cultural wisdom to guide us to conserving our rich cultural and ecological heritage.

If we plug back into our collective wisdom and listen deeply to how we used to live, to what we used to value, we will discover that contentment and respect for nature are in our cultural DNA. Only by re-embracing these values can we hope to regain a healthy relationship with nature and enable truly sustainable growth.

 

 

IT’S TIME
TO RECONNECT

to how we used to be...

 

about

Who we are

We are environmentalists and storytellers who believe in India’s wisdom to turn us around towards a sustainable way of living!

 

Joanna Brown

Designer & Developer

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James Falkner

Graphic Artist

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John Smith

Accountant

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James Falkner

Graphic Artist

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Joanna Brown

Designer & Developer

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James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

John Smith

Accountant

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James Falkner

Graphic Artist

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Advisors

Joanna Brown

Designer & Developer

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James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

John Smith

Accountant

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

Joanna Brown

Designer & Developer

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

John Smith

Accountant

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James Falkner

Graphic Artist

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Custodians

Reconnect to stories and people that guide us to holistic living.

 

Joanna Brown

Designer & Developer

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James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

John Smith

Accountant

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

Joanna Brown

Designer & Developer

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

James Falkner

Graphic Artist

Ne cum invidunt constituto, sanctus accusam an usu, ea mandamus incorrupte mel.

John Smith

Accountant

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James Falkner

Graphic Artist

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